Everywhere you look QR codes are making their way into mainstream marketing. With the penetration and the increasing growth of mobile Internet on smartphones time is here for QR-codes. Nowadays almost all smart phones have a standard QR-code scanner. Recent scanners on mobile phones (Android Barcode Scanner) don’t any longer need to take a photo first to analyze it. These real-time scanners can scan a QR-code, really quickly. This allows us to reach the targeted mobile phone by a pull instead of push technology. A key success factor is that you can create QR-codes for different applications and that it is easy to use.
The applications are (almost) unlimited. The QR-code used in print such as magazines, maps, brochures, advertisements and posters can be of great extra value. The QR-code might be the ideal way to guide readers of a brochure, flyer or magazine directly to a website. The reader doesn’t need to type a url or product name, but is directly passed to the (action) page from the advertiser. Once on the website it provides readers with more information and immediate action can be taken.
The use of QR-codes is still developing while the business model is easy for both advertisers and end-user interest. For an effective cross-media campaign with QR-codes, you just refer to a mobile website. Print is usually the basis from which the crossover is to the mobile Internet.
QR codes are here to stay
The technology of QR codes has actually been around, in experimental formats, for quite some time. They are only now becoming pervasive in all types of marketing from advertisements to packaging. If you haven’t already started using QR codes in your marketing, now is the time to start using them. As the number of smartphones begin to expand, as well as the comfort level of those who use them, the ability to connect in new ways continues to grow.
Start planning your next promotion using a QR code. Even if you start small, say putting a QR code on your next advertisement, you’ll not only engage your prospects but improve your campaign tracking and results. The QR code allows you to drive people to an online environment where it’s easier to track behavior and outcomes.
The KEY Agency helps you how to use QR-codes in your marketing mix and takes care of the implementation. We have the complete know-how of the technology and the possibilities to convert it to online and print solutions.
