Twitter is so 2011. The new social network is called Pinterest. Well, new, Pinterest exists since 2008. But, as usually the case with social media, success depends on the users and some key influencers in the online world. That success now seems to be the case as Pinterest skyrocketed into the top ten most visited social networks in 2011 and continues to gain popularity. What is Pinterest and what can you do with it?
Pinterest is a way of collecting and organizing images you find online. Like visual bookmarking with a social network in it. See it as a vision board, as a catalog and or just a great way to promote your products or generate traffic to your site.
Content is organized in “Boards” that work as categories you create and the images you pin in them are called “Pins”. Pins are like posts and other people can “repin” them or comment on them, as well as like them or tweet them.
But how can brands and companies utilize Pinterest? Pinterest holds immense potential for brands to interact with their audiences and to visually entice current and potential customers. Using the power of image, companies can create buzz around products, display more in-depth aspects of their businesses, and ultimately create more personal and visually pleasing social experiences for their audiences.
Want to know more about using Pinterest for your business? Please feel free to contact us to discuss possibilities.
For more information please visit the sources for this post:
http://mashable.com/2012/01/10/pinterest-business-consumer-engagement/
http://socialmouths.com/blog/2012/02/02/pinterest-everything-you-need-to-know/